Homeowner Association Market
A homeowner’s association (HOA) is an organization that makes and enforces rules for a group of residents in a subdivision, community, or residential building. HOAs collect fees (or dues) from their members to pay for the maintenance of common areas and the upkeep of facilities. Over 74 million people in the US live in a homeowner association community
67% of newly completed homes in 2021 are part of HOA communities, up 18% from 2011.Houses in HOAs are worth 5-6% more than similar homes outside of HOAs.Typical HOA membership fees for single-family homeowners is $200-$300/month. HOAs consisting of single-family homes account for 60% and condominium communities account for 38% of community associations in the United States.
Mass Texting is primary initial customer capture through Association Management (HOA). The enrollment is 5,000 texts/mo. The average SMS response rate is around 45% – very high compared to other marketing channels. Email, for example, has about a 6% response rate. CA, AZ, CO, FL, TX are primary HOA targets first year
Percentage of residential property types by association types:
Homeowners Associations 60%Condominium Communities 38%Cooperatives 2%
Co-ops operate differently than standard condo HOAs. In a co-op, the building is owned by a corporation. Rather than traditional ownership, residents own shares in the corporation and have the right to occupy their units.
Below you can see the total number of associations in the US over time which includes standard HOAs, condominium communities, and co-ops:
Here is a table showing the total number of HOAs:Year Community Associations2000 222,5002010 311,6002020 355,000
Number of People Living in HOAsAbout 26% of the US population lives in HOA communities. Community associations have grown in popularity. The number of residents living in them increased from 2.1 million in 1970 to 74.1 million in 2020, a 35x increase. In every 10-year period since 1970, we can see ample growth, and most recently, from 2010 to 2020, the number of HOA residents grew by 20%.
Region % of New Construction 2021Northeast 38%Midwest 51%South 72%West 71%Source: US Census
HOA Popularity by StateIn Florida, Colorado, and Vermont, over 40% of the population lives in an HOA. These three states are where HOAs are the most common. HOAs are also common in California, New Hampshire, Washington, Arizona, and Illinois, with each of these states having over 30% of its population living in a community association. The state where HOAs are the least common is Mississippi, where only 3% of the population resides within an HOA.
State/% Population Living in HOAAlabama 10.0%Alaska 13.0%Arizona 30.5%Arkansas 31.0%California 35.6%Colorado 40.1%Connecticut 12.9%District of Columbia 20.0%Delaware 41.0%Florida 44.5%Georgia 21.8%Hawaii 20.0%Idaho 27.0%Illinois 30.0%Indiana 12.5%Iowa 15.0%Kansas 10.0%Kentucky 11.0%Louisiana 6.0%Maine 21.0%Maryland 17.0%Massachusetts 23.8%Michigan 14.1%Minnesota 26.7%Mississippi 3.0%Missouri 14.9%Montana 27.0%Nebraska 15.0%Nevada 16.5%New Hampshire 35.0%New Jersey 16.4%New Mexico 14.0%New York 18.8%North Carolina 25.9%North Dakota 13.0%Ohio 13.8%Oklahoma 7.0%Oregon 13.1%Pennsylvania 10.3%Puerto Rico 3.0%Rhode Island 27.0%South Carolina 25.9%South Dakota 11.0%Tennessee 10.1%Texas 20.6%Utah 19.1%Vermont 46.0%Virginia 23.2%Washington 31.0%West Virginia 5.0%Wisconsin 12.7%Wyoming 17.0% Monthly HOA fees for the metro areas:Atlanta: $117Boston: $444Chicago: $312Dallas: $98Detroit: $114Houston: $127Los Angeles: $366Miami: $283New York City: $653Philadelphia: $171Phoenix: $148San Francisco: $390Seattle: $189Washington DC: $193
In addition to location, condo associations often have higher dues because they typically offer more amenities like fitness centers, concierges, valets, etc. Here's how average single-family home and condo association fees stack up across the US:Single-family homeowners: $200-$300/monthCondo owners: $300-$400/monthEstimates from a small sample size of community fees can range from $50/month to over $1000/month.
Below you can see the total number of associations in the US over time which includes standard HOAs, condominium communities, and co-ops:
Here is a table showing the total number of HOAs:Year Community Associations2000 222,5002010 311,6002020 355,000
Number of People Living in HOAsAbout 26% of the US population lives in HOA communities. Community associations have grown in popularity. The number of residents living in them increased from 2.1 million in 1970 to 74.1 million in 2020, a 35x increase. In every 10-year period since 1970, we can see ample growth, and most recently, from 2010 to 2020, the number of HOA residents grew by 20%.
Region % of New Construction 2021Northeast 38%Midwest 51%South 72%West 71%Source: US Census
HOA Popularity by StateIn Florida, Colorado, and Vermont, over 40% of the population lives in an HOA. These three states are where HOAs are the most common. HOAs are also common in California, New Hampshire, Washington, Arizona, and Illinois, with each of these states having over 30% of its population living in a community association. The state where HOAs are the least common is Mississippi, where only 3% of the population resides within an HOA.
State/% Population Living in HOAAlabama 10.0%Alaska 13.0%Arizona 30.5%Arkansas 31.0%California 35.6%Colorado 40.1%Connecticut 12.9%District of Columbia 20.0%Delaware 41.0%Florida 44.5%Georgia 21.8%Hawaii 20.0%Idaho 27.0%Illinois 30.0%Indiana 12.5%Iowa 15.0%Kansas 10.0%Kentucky 11.0%Louisiana 6.0%Maine 21.0%Maryland 17.0%Massachusetts 23.8%Michigan 14.1%Minnesota 26.7%Mississippi 3.0%Missouri 14.9%Montana 27.0%Nebraska 15.0%Nevada 16.5%New Hampshire 35.0%New Jersey 16.4%New Mexico 14.0%New York 18.8%North Carolina 25.9%North Dakota 13.0%Ohio 13.8%Oklahoma 7.0%Oregon 13.1%Pennsylvania 10.3%Puerto Rico 3.0%Rhode Island 27.0%South Carolina 25.9%South Dakota 11.0%Tennessee 10.1%Texas 20.6%Utah 19.1%Vermont 46.0%Virginia 23.2%Washington 31.0%West Virginia 5.0%Wisconsin 12.7%Wyoming 17.0% Monthly HOA fees for the metro areas:Atlanta: $117Boston: $444Chicago: $312Dallas: $98Detroit: $114Houston: $127Los Angeles: $366Miami: $283New York City: $653Philadelphia: $171Phoenix: $148San Francisco: $390Seattle: $189Washington DC: $193
In addition to location, condo associations often have higher dues because they typically offer more amenities like fitness centers, concierges, valets, etc. Here's how average single-family home and condo association fees stack up across the US:Single-family homeowners: $200-$300/monthCondo owners: $300-$400/monthEstimates from a small sample size of community fees can range from $50/month to over $1000/month.